From taglines, product naming, and manifestos to turning complex clinical technologies into clear, compelling, human-centered stories, I understand that moving people to action requires inspiring the entire team to do their best work.
Over the past ten years I've worked at Mortar Advertising in San Francisco, focusing on consumer experiences, healthcare, technology, and education. I’ve collaborated with our strategy, account, and media teams to lead creative development and execution for Varian Medical Systems’ most advanced technologies in cancer care—helping launch 16 new products to global markets.
I'm experienced at building established brands and introducing new ones to the marketplace in a multitude of categories:
Consumer Products & Retail: Kohler, adidas, Nokia, Pernod Ricard brands: [Jameson, The Glenlivet, Chivas Regal and Malibu],
Dairy Queen, The Exploratorium, Olive Garden, ShopAtHome
Tech (Consumer and B2B): VMware, Dolby, Seagate, Quantum, Cisco, EA Sports, Yahoo!, Zynga, Adobe, Go-To Meeting,
ExtraHop, DocuSign, Couchbase, Figleaf, Persado, RingCentral, TrendMicro, Primer
Entertainment, Travel & Hospitality: Exploratorium, SF Dungeons, Steve & Kate's Camps, Marriott, Courtyard,
Fairfield Inn & Suites, River Rock Casino
Medical & Healthcare: VSP, Varian, Bolton, Procept Biorobotics, Edwards Lifesciences, Phonak, Advanced Bionics, MoxiMed, Artivion
Education: Berkeley-Hass School of Business, Golden Gate University, San Jose State University, Hastings College of the Law
Financial Services: Deloitte, Bank of the West, Battery Ventures
I sense the envy in your eyes.
I'm in a movie you've never seen.
Written a book you've never read.
And played in a band you've never heard.
You really should get out more.
DINNER RUSH – Feature Film
I acted in a film starring Danny Aiello called Dinner Rush. Making it into IMDB was worth all those years working in restaurants.
Scene from Dinner Rush, courtesy of Access Motion Picture Group.