From taglines, product naming, and manifestos to turning complex clinical technologies into clear, compelling, human-centered stories, I understand that moving people to action requires inspiring the entire team to do their best work.

Over the past ten years, I've worked at Mortar Advertising in San Francisco, focusing on consumer experiences, healthcare, technology, and education. I’ve collaborated with our strategy, account, and media teams to lead creative development and execution for Varian Medical Systems’ most advanced technologies in cancer care—helping launch 16 new products to global markets.

I'm experienced at building established brands and introducing new ones to the marketplace in a multitude of categories:

Consumer Products & Retail: Toyota, Kohler, adidas, Nokia, Pernod Ricard brands: Jameson, The Glenlivet, Chivas Regal & Malibu,
Dairy Queen, Comedy Central, Fluidmaster/SoftSpa, BevMo!, The Exploratorium, Olive Garden, Revlon/Mitchum, Gallo Wines
Medical & Healthcare: VSP, Varian, Advanced Bionics, Phonak, Bolton, Procept Biorobotics, Edwards Lifesciences, Propel, Seer,
MoxiMed, Artivion, IntelliSep, Bay Alarm Medical, Mosanna, SetPoint, UroGuard
Tech (Consumer): Yahoo!, Dolby, Seagate, Quantum, Cisco, EA Sports, Zynga, Adobe, NexonM Games, Bitwarden, Gogigit,
DriveCentric, EnableComp
Tech (B2B): VMware, Dolby, Seagate, Quantum, Cisco, Akamai, Citrix, Go-To Meeting, ExtraHop, DocuSign, Couchbase, FigLeaf,
Persado, RingCentral, TrendMicro, Primer, Lattice HR, Persado, Sumo Logic, Magnit
Entertainment, Travel & Hospitality: Exploratorium, SF Dungeons, Steve & Kate's Camps, Marriott, Courtyard, River Rock Casino
Fairfield Inn & Suites, Flexjet
Education: The Exploratorium, Berkeley-Hass School of Business, Golden Gate University, Wikimedia, DevBootcamp, San Jose
State University, VarianTHINK online educational portal, Steve & Kate's Camps, and UC Hastings College of the Law
Financial Services: Deloitte, Bank of the West, CitiBank, Battery Ventures, Jackson Financial Group

I'm in a movie you've never seen.

Written a book you've never read.

And played in a band you've never heard.

You really should get out more.

DINNER RUSH – Feature Film

I acted in a film starring Danny Aiello called Dinner Rush. Making it into IMDB was worth all those years working in restaurants.

Scene from Dinner Rush, courtesy of Access Motion Picture Group. — Scene from *Dinner Rush*, courtesy of Access Motion Picture Group.

Here’s an assemblage of radio spots from my career.

DORITOS SUPER BOWL SPOT SUBMISSION

Came up with an idea, wrote a script, got a friend to direct it, and then submitted it to Doritos when they ran their first user-submitted Super Bowl TV spot contest.

A man, a dog, a remote, and a bag of Doritos.

TV ROLES

I landed a few roles on some TV shows while pursuing an acting career—thanks in large part to a well-honed Brooklyn-Italian accent. Or was it the Bronx? Forgive the low resolution. It was the 90s.